As HD video conferencing technology continues to improve and becomes less and less expensive (see our specials), there is an increasing push for businesses to integrate video conferencing. You may only be familiar with what video conferencing is by way of Skype or FaceTime, which are great options for personal use, but may not necessarily be secure for conducting business, and are usually limited to single parties. You may be hesitant to upgrade your offices to include this video conferencing equipment without knowing how it could help you save time, money and lower your businesses carbon footprint. In order to assist you in choosing whether or not to purchase a video conferencing system for your business, take a moment to consider the following information and how it might apply to your business’ specific situation.

Better Communication Between Offices

If your business has multiple offices, you may be used to teleconferencing between offices, or having regional meetings in which office managers have to travel to a specific location to take part. Often there will an itinerary which must be distributed, meaning it will have to be prepared before the meeting and e-mail’d beforehand… this means that you have to put a lot of extra preparation into your meetings, which ultimatly ends up costing you more time and money. Think of how much could be saved if you were able to have most of your meetings via video, with all parties connecting their offices (video room – via HD Video conferencing equipment), sitting at their desks (PC/Mac via Video Conferencing Software) or now even their mobile devices (iPad/iPhone/Android via LifeSize ClearSea) with all relevant information shared on the screen among all people at the different locations. Video conferencing can allow you to set up a video system just about anywhere people will take part in the conference, letting them see and hear the points raised by the other offices as well as any material that you choose to display within the meeting. All without travel or excessive preparation beforehand, each time the equipment is used it ends up paying for itself, in addition the your time and fossil fuels that are saved!

Dealing with Partners, Investors, Clients

Just as video conferencing can assist your business with inter-office meetings and improve teleconferencing, it can also make dealing with business partners, investors, and client opportunities much easier. Especially if those parties are located off shore or have a business office that is in a different CBD than your own. By taking advantage of video conferencing you can discuss important business matters without having to schedule meetings and then arrange travel for you or your partners or investors. Not only will this save you time and allow you to have full access to your business materials, but it will also greatly save on the various expenses associated with travel, lodging, meals, etc…

The Future is already here

Another consideration that may influence your decision to incorporate video conferencing is that a large number of other businesses are already using this technology. The price of video conferencing equipment has been halved in recent years and continues to goes down, yet the quality of transmission continues to improve. More and more companies are using this technology to handle meetings and day-to-day business, in this global business landscape it is truly a positive bottom line business decision. The likelihood will increase that you’ll be required to upgrade your current communication to keep in step and connected. By switching to video conferencing sooner rather than later, you can help to keep your business on the cutting edge and ensure that you will be able to meet the needs of your employees, partners, investors and clients without having to struggle to keep up later on.

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